Twenty years ago when I started working in the nutrition industry it was very much the ‘norm’ for branded products to lead the market with the most technical, scientifically advanced products. Own label products were often considered the ‘basic’ equivalent using standard ingredients and packaging for a cheaper price. I would say that in the big 4 supermarkets very little has changed, however where a retailer or even a distributor is keen to protect or enhance their own brand value, I am noticing a sea of change.
Consider a food service retailer wanting to only sell products under its own branding which raise their profile as a retailer and generates trust in their own products above all others. That retailer may want products which don’t contain allergens, collagen, synthetic or artificial ingredients. Perhaps they want to convey a vegan, organic, natural, or holistic image. Or perhaps they could be keen to offer healthier options such as low sugar, or higher protein equivalent or otherwise.
Another opportunity that is proving popular within the food service market is looking at the types of packaging used by brands and chains. David Attenborough’s recent documentary ‘Planet Earth’ highlighted the incredibly damaging effects of plastics on the environment, providing an opportunity for more environmentally conscious products and brands. Many café chains now offer discounts for consumers using their own on the go cup so it’s hardly surprising that the eco message is both being demanded as much as it is an opportunity.
Opalbond have always been ahead of the curve with providing products which meet consumer demands if your food service business is looking for the next step, contact us.
We might just be able to help you deliver the latest innovation under your branding.