Does the new Apple Fitness+ app show that brands should be looking to diversify into fitness and health?
Apple’s initial launch of the Apple Health app paved the way for its new venture Apple Fitness+. The Apple Health App is a place where you can store and track all of your health and fitness data in one place, meaning a synergy between this app and its new launch would give the complete package for those looking to stay fit and/or lose weight.
Whether that's steps, cycling, runs or even more serious health data like blood pressure and glucose levels, Apple Health can draw data from trackers, smartwatches, scales, and other devices and put them in one place.
After its launch in 2014, it has evolved to become somewhere where even more of that data can live and be pulled in from devices like the Apple Watch, the iPhone, sleep monitors or third-party apps like Strava.
Apple paved the way for the trend of body data monitoring and calory counting with the Health app, however, they are following the likes of Nike’s NTC, Fiit and Fitbit Coach with a fitness app offering classes led by in demand trainers. The new fitness service lets you train anywhere with world-class video workouts from top fitness trainers. One thing is for sure, you can expect unrivalled workout playlists. Apple fitness plus trainers specialise in picking music, working with editors at Apple Music.
Your Apple Watch is equipped with sensors that, combined with advanced algorithms, give you all the metrics you need to track your workout. With the creation of Apple Fitness+, that information is now transported to your iPhone, iPad, or Apple TV in real time to keep you motivated and engaged.
But is there an opportunity for nutrition here?
A tech giant such as Apple with all of its data resources has made the decision to join the health and wellbeing industry, loosely in 2014, but now much more seriously with this launch.
Clearly, they have seen a surge in demand for remote workouts and one can only assume that with this rise in people working out at home, the demand for nutritional supplements will rise.
Already at Opalbond, we have seen a huge rise in demand for nutritional supplements as people take to working out whilst in lockdown, and this trend is only set to carry on going up.