Everyone perceives “healthy” food in different ways. To one person, a healthy snack could be something high in protein and low in sugar. To another, a healthy snack could be something made of only few, and natural ingredients.
Here at Opalbond we have noticed this, with the majority of customers and enquiries falling into one of these two categories. Low sugar products are becoming more and more popular due to the rapid demonization of sugar. Governments placing taxes on sugary products, and these products then being removed from locations such as schools and hospitals, as well as experts telling us to remove sugar from our diets. However, in producing the wonderfully tasty, protein enriched, low sugar snacks that we can offer, sweeteners such as maltitol are used. This leads me to the second category emerging in the current market; products containing natural ingredients which avoid these sweeteners and then may carry a higher sugar content (albeit coming from natural sources).
I think going forwards both routes to market will flourish. Each person is different and many, like me, might use a combination of natural snacks one day and then macro-focused, low sugar snacks another day. There is nothing to say a brand can’t launch both, pleasing everyone.
For more information regarding the variety of snacks and bars that we can offer your brand to private label, please contact: enquiries@opalbond.co.uk or ring 01480 496777