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Trends and Benefits

Why Gummies?

Are you considering adding a functional gummy to your supplement range but are stuck wondering ‘Why gummies?’ or ‘What are the benefits of gummies?’. Here, we take a look at what makes gummies different to other formats and what their benefits are.

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Functional Gummies

Why Choose Gummies?

Off-the-Shelf Range

On-Trend Gummies

Popular Positionings

According to data from Innova Market Insights, the top positionings for new gummy launches were: Immune health (38%), Brain/mood health (23%), Skin health (21%), Energy/stamina (21%), Children’s health (18%).

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Top Trend: Immunity

As listed by Innova, Immune health is a leading health concern for consumers right now. When it comes to immunity gummies, popular ingredients include vitamin C, zinc and elderberry.

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Trending Gummy: Apple Cider Vinegar

Apple cider vinegar gummies have benefitted from huge growth on social media platforms like TikTok. Right now, #applecidergummies and #applecidervinegargummies have a combined total of 105.6 million views and counting.

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Sugar-Free and Low-Sugar

According to a survey from Mintel, people in Britain have taken at least one course of action to reduce their sugar consumption. With 71% of people believing the food & drink industry should take more action to reduce the sugar content of products.

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Trending sectors:


Gummies for

Active Lifestyle

From energy to weight management, we have gummies to aid performance and lifestyle goals. Speak to us today to see how we can complement your active lifestyle range.

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Gummies for

Beauty from Within

We’ve combined important vitamins and nutrients to create a gummy that supports a topical skin and haircare routine. With EFSA-approved health claims to nourish your body from the inside.

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Gummies for

Everyday Health

For our range of everyday health gummies, we picked essential vitamins and minerals that support the whole family. From total wellness, immunity, women’s health and cognitive function, we have something for everyone.

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Develop your range of gummies with us

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