Are you considering adding a functional gummy to your supplement range but are stuck wondering ‘Why gummies?’ or ‘What are the benefits of gummies?’. Here, we take a look at what makes gummies different to other formats and what their benefits are.
Gummies are a convenient and fast-acting format for vitamins, minerals and other active ingredients. Gummies provide an easier way to consume higher levels of nutrients due to the size a tablet or capsule would need to be to accommodate this.
Soft texture bursting with flavour
For people who have difficulty swallowing tablets and capsules, gummies are essential. The tasty flavours also help to mask the undesirable flavour of some vitamins and nutrients. With so many flavours to choose from, you can create a supplement that resonates with your customers.
Gummies are often the format of choice when creating a supplement for children; They taste delicious and resemble sweets. Many consumers are also facing pill fatigue, so the act of chewing a gummy is a more interactive food-like experience.
A fast-growing market that is worth tapping into, it has been predicted that functional gummies will see a CAGR of 12.6% from 2020 to 2028. In addition to this, the global gummy supplement market is worth a reported $7.3bn.
According to data from Innova Market Insights, the top positionings for new gummy launches were: Immune health (38%), Brain/mood health (23%), Skin health (21%), Energy/stamina (21%), Children’s health (18%).
Innova also reported that the leading flavours of new gummy launches were fruit-based flavours with strawberry and orange being the most popular.
Apple cider vinegar gummies have benefitted from huge growth on social media platforms like TikTok. Right now, #applecidergummies and #applecidervinegargummies have a combined total of 105.6 million views and counting.
Google Trends has seen a massive uplift with interest spiking in June and July this year. Search volumes for apple cider vinegar gummies are currently over 18,000 searches per month so they’re certainly in the spotlight.
According to a survey from Mintel, people in Britain have taken at least one course of action to reduce their sugar consumption. With 71% of people believing the food & drink industry should take more action to reduce the sugar content of products.
To make our gummies, we use natural sweeteners to ensure that our gummies are sugar-free or low in sugar.
For our range of everyday health gummies, we picked essential vitamins and minerals that support the whole family. From total wellness, immunity, women’s health and cognitive function, we have something for everyone.