Born between the late 1990s and early 2010s, Gen Z is stepping into adulthood and shaping the trends and health landscape that we see today. Gen Z is a significant and rapidly growing demographic that brands must consider in their strategy.

Recent data has revealed key trend insights that define how Gen Z approaches aspects of health like nutrition and fitness.

Sleep Health Takes the Top Spot

According to Lumina Intelligence, the top health priority for Gen Z is sleep health. This consumer group has a growing awareness of how sleep impacts their mood, mental clarity and physical health. A report from FMCG Gurus shows that 47% of Gen Z often experience fatigue and low energy levels which they put down to irregular sleep.

Gen Z relies on various ways to help them achieve better sleep:

  • Adaptogenic herbs – these natural substances aid sleep by helping the body adapt to stress, which can often be a cause of sleep disturbances
  • Functional mushrooms – many functional mushrooms are believed to support cognitive function and may reduce anxiety to promote a sense of calm and relaxation, making it easier to fall asleep and have a restful night’s sleep
  • Sleep tracking apps and wearables – more consumers are digitally tracking their sleep to analyse data and pick targeted nutritional solutions based on data

Brands that emphasise holistic sleep aid solutions are likely to resonate with Gen Z.

Stress Management

The insights from Lumina Intelligence also revealed that the second most important health concern for Gen Z was managing stress.

Stress impacts the whole body and can affect:

  • Mental wellbeing
  • Heart health
  • Restful sleep
  • Immune health
  • Digestive health

Consumers are aware of these affects on the body and are proactively taking steps to manage stress.

Gen Z consumers prefer more natural solutions for managing stress. Ingredients like Ashwagandha, Magnesium, L-Theanine and Lemon Balm are popular with this demographic of consumers.

Solutions for Your Brand

At Opalbond we have a variety of shelf-ready gummy innovations, tailored to current health trends.

Ashwagandha Gummies

Ashwagandha is an ancient herb, popular for aiding better sleep. Key ways it may help include:

  • Improved sleep quality
  • Reduced stress and anxiety
  • Supports relaxation and promotes restful sleep

Click here to learn more about our Ashwagandha Gummies.

Lion’s Mane Gummies

Lion’s Mane is a popular mushroom known for its various natural cognitive health benefits. Key ways it may help include:

  • Supports relaxation
  • Mental clarity, brain fog reduction and increased focus
  • Cognitive health and function benefits

Click here to learn more about our Lion’s Mane Gummies.

Multi Mushroom Gummies

Our Multi Mushroom Gummy combines the natural benefits of five popular mushrooms into one gummy for consumer convenience. Key benefits include:

  • Helps to relieve stress and anxiety
  • Improved sleep and relaxation
  • Increased energy levels

Click here to learn more about our Multi Mushroom Gummies.