The beauty industry has been on an upward trajectory over the years thanks to product development, social media and growing consumer knowledge. The lines between health & wellbeing and beauty are blurring across skin care, hair care, cosmetics and more.
Nutricosmetics is a word we keep seeing and it sums up the shift in the beauty industry; It is the idea that beauty starts on the inside (commonly referred to as ‘beauty from within’) by people consuming beauty supplements and functional foods with beauty-related benefits. Beauty supplements are currently a $2.9bn industry with predictions of it reaching a massive global value of $7.5bn by the end of 2030 (Persistence Market Research).
The continuous movement of this category presents supplement brands with a new opportunity to grow in a market that is evolving beyond topical beauty products.
Beauty Supplement Trends
In its 2024 Global Beauty and Personal Care Trends report, Mintel revealed that consumers are looking for beauty supplements that target specific areas. Examples of this are glowing skin, hydration, hair growth, and nail strengthening to name a few.
Mintel also shared that these supplements should contain essential vitamins, minerals and antioxidants to help people feel good from the inside, cementing the term ‘beauty from within’. Furthermore, the insights in this report suggest that people know more about ingredients and will be reading labels to search for identifiable ingredients that are proven to support their skin, hair and overall beauty goals.
Growth of Beauty Gummies
Another exciting area of growth we are seeing is beauty gummies.
According to data from Innova Market Insights, functional gummies for improving hair, skin and nails have experienced an average growth of +54% in new launches (Global new product launches, CAGR 2017-2022). Gummies that were specifically targeted towards skin care saw an annual growth rate of +64% for new launches (Innova Market Insights, 2017-2022).
Compared to what a tablet or capsule would allow, gummies offer brands a tasty, fast-acting format to combine a larger volume of vitamins and minerals. It also provides an essential solution for people who have difficulty swallowing tablets or capsules.
Opportunities for Sports Nutrition Brands
Sports nutrition brands also have space to grow in the evolving beauty industry. Some athletes, bodybuilders and gym-goers find they can experience dry, damaged and brittle hair due to low levels of essential vitamins and nutrients.
For example, Vitamin C is a water-soluble vitamin which can be lost through excessive sweating during exercise. This is important because Vitamin C is used by the body to absorb Iron and B Vitamins. Low levels of these are often associated with hair loss and breakage.
Supplements for this target audience should also focus on ingredients that help to maintain hair health such as Biotin, Selenium and Zinc.
Shelf-Ready Hair, Skin & Nails Gummy
When formulating our private-label gummy, we ensured it contained important vitamins and minerals to maintain daily hair, skin and nail health. Our gummy offers brands a low MOQ solution that is ready to launch now, just add your label for a brand identity that resonates with your customers.
Our beauty gummy contains the optimum levels of active ingredients so you can show EFSA-permitted health claims on your product label relating to hair, skin and nails as well as hormone regulation.
Other benefits include:
- Vegan formulation
- Sugar-free
- Packed in a UV-protected rPET transparent bottle with white PP cap and foil seal membrane
For more information about our private-label beauty gummy and to request a sample, get in touch with us today.