If there’s one certain thing, it’s that we all need sleep. Did you know the benefits of a good night's sleep include improved mood, increased productivity and focus, immune health, and benefits for exercise?

That’s why it should come as no surprise that consumers around the globe are doing everything they can to have a restful sleep. However, despite the knowledge of the important benefits, many people report they cannot achieve the quality of sleep they need.

Here we look at the key trends and drivers of the sleep supplement market so you can offer tailored solutions for your customers.

Market Value and Key Statistics

  • It’s predicted that the sleep aid supplement market will have a CAGR of 5.1% to reach a global value of $11.8bn by 2034 (Allied Market Research).
  • According to FMCG Gurus, only 17% of consumers say they have good quality energy levels.
  • According to Mintel, in the UK, consumers agree getting the right amount of sleep is an important health focus with just under a third saying they have improved their sleep to manage their overall health.

What is Impacting Sleep for Consumers Today?

Constant connectivity to technology, significant global news, fast-paced lifestyles and anxiety are largely contributing to poor sleep quality.

Devices such as phones and tablets emit blue light which can make it harder for people to fall asleep. This is because blue light can trick the brain into thinking it’s daytime and may stop the body from releasing the sleep hormone, melatonin. Mintel reports that in the UK and China, consumers want to reduce screen time before bed.

However, it’s not just blue light from these devices which is causing poor sleep. The content that people consume before sleep is also impacting mental health. Reading about stressful global events causes stress and anxiety which makes it difficult to fall asleep.

Reduced exercise levels can also make it harder to drop off to sleep, stay asleep, and which leads to lower energy.

Growing Demand for Natural Solutions

The demand for natural solutions aligns with the overarching trend for natural food, drink and supplements. Consumers are seeking natural remedies in the first instance before turning to pharmaceutical solutions that aid sleep.

Mintel found that between January and December 2023, new product launches in Germany with botanical or herbal claims were in the sleep health category more than any other.

Low MOQ Solutions for Your Brand

Ashwagandha Gummies

Ashwagandha is an ancient herb that is popular for its use in supporting sleep health. Key ways it may help include:

  • Improved sleep quality: There is research to suggest that Ashwagandha can improve overall sleep quality by helping people to fall asleep faster and may increase time spent sleeping.
  • Stress and anxiety reduction: Ashwagandha is an adaptogen which means it can help the body manage stress. Reduced stress and anxiety create a relaxed state, making it easier to fall asleep.
  • Vitamin B6 benefits: This vitamin may be beneficial for people who suffer from insomnia as it can support the hormones which stimulate sleep.

Our Ashwagandha Gummies also contain Lemon Balm, Chamomile and Lavender as these ingredients are believed to support relaxation and promote a restful night’s sleep. The addition of Vitamin B6 allows brand to display a label claim which supports those who may be anxious and restless.

Click here to learn more about our shelf-ready Ashwagandha Gummies.

Sleep Supplements

Our partnerships with leading manufacturers allow us to create high-quality supplements for your customers.

Popular ingredients we can use in your sleep supplement formulation include Magnesium, Zinc, Copper, Selenium, Lemon Balm, Ashwagandha and Vitamin B6.