Consumers today are very switched on with their health. Many people are seeking solutions tailored to their needs, whether that be increasing energy levels or promoting relaxation. It’s no longer about one hero supplement that solves all ailments.

Many consumers today find themselves in need of extra support when it comes to sleep quality, energy levels and relaxation. Enter Magnesium.

This popular mineral offers brands an opportunity to tap into growing categories at a time when consumers are looking for research-backed ingredients in their supplements.

Prioritising Sleep and Relaxation

Everyone needs a good night’s sleep, and the benefits speak for themselves.

Getting a solid kip can increase productivity and focus, immune health, improve your mood and help you to exercise better.

However, despite the proven benefits, FMCG Gurus reports that only 17% of consumers say they have good quality energy levels. When it comes to remedies that help, people are seeking natural supplements before taking it further with pharmaceutical solutions.

Magnesium is popular for:

  • Improving sleep quality
  • Managing stress and anxiety
  • Supporting relaxation

Fastest Growing Supplement Format: Gummies

Innova Market Insights reports that gummies are the fastest-growing supplement format. Between 2020-2024 there was a +17% CAGR in global gummy launches.

Gummies are particularly favoured by Millennials and Gen Z because:

  • The taste and texture make them more enjoyable
  • Convenient and easy to swallow format
  • Easily incorporated with positive rituals such as a bedtime routine

Self-Care and Daily Rituals

Self-care has evolved from a special occasion indulgence to a daily priority for many consumers.

From morning energy boosts to evening wind-downs, people today are proactively building routines that support their mental, emotional, and physical wellbeing.

Here’s how Magnesium Gummies fit in:

  • Support key wellness goals: Magnesium is associated with increased energy, improved sleep quality, reduced stress, and better mood, all of which are central to self-care.
  • Encourage consistency: Rituals are about repetition, and gummies are easy to remember and incorporate into daily habits.
  • Feel indulgent: Their sweet-like taste and texture make them enjoyable, turning supplement-taking into a moment of pleasure.

Retail Ready Solution: Magnesium Gummies

Our new Magnesium Gummies are designed to meet the growing demand for supplements that support relaxation and better sleep quality.

We’ve also formulated our gummies to contain higher levels of Magnesium compared to other brands on the market:

Key product highlights include:

  • Formula: 2 gummies provide 200mg Magnesium, 1.5mg Vitamin B6 and 10mg Zinc
  • Flavour: Natural raspberry  
  • Dietary: Vegan and sugar-free
  • Packaging: 60 pieces per 400cc pot with the BBE and BN printed to the base