Our heart is an essential organ that pumps blood around our bodies, transports oxygen, and delivers nutrients to other organs and tissues. From an early age, we are taught about the importance of our heart and why staying fit and healthy is essential for its wellbeing.

FMCG Gurus reported that 82% of consumers acknowledge the important link between a healthy heart and a healthy body. It’s this innate understanding, a proactive approach from consumers and increased stress levels that are injecting new life into the heart health supplement market.

A Proactive Approach to Heart Health

Due to time scarcity and busy lifestyles, consumers will prioritise areas of health they see as essential. The importance of heart health means that many consumers are interested in products and ways to keep healthy without suffering from symptoms. According to FMCG Gurus, 59% of consumers reported they are interested in heart health without actually having a specific health concern about it.

People also know if they don’t take care of their heart when they are younger, it could cause problems for them in the future, so prevention now is key.

Positive Lifestyle Changes

People want to stay as fit and active as they possibly can for as long as they can, and exercise, diet and lifestyle changes are essential for achieving this. Findings revealed that 43% of consumers said they want to feel more active reflecting the prevention-over-cure approach to heart health (FMCG Gurus).

However, many consumers feel that they don’t always have the time to make these positive changes, which is driving supplement use, with 33% of people saying they are interested in supplements to improve heart health (FMCG Gurus).

Supplements to Support Heart Health

Supplement labels that clearly list health benefits are more advantageous for consumers, as they are becoming more knowledgeable about ingredient lists and seek proven heart health support ingredients. Additionally, products with multiple health claims stand out as they suggest maximum efficiency.

Popular ingredients for your heart health supplement include:

Ingredient

EFSA Approved Health Claim

Thiamine

  • Thiamine contributes to the normal function of the heart

Iron

  • Iron contributes to normal formation of red blood cells and haemoglobin

Riboflavin

  • Riboflavin contributes to the maintenance of normal red blood cells

Vitamin B12, Vitamin B6

  • Vitamin B12 & Vitamin B6 contributes to normal red blood cell formation

Calcium, Vitamin K

  • Calcium & Vitamin K contributes to normal blood clotting

Potassium

  • Potassium contributes to the maintenance of normal blood pressure

Eicosapentaenoic acid and docosahexaenoic acid (EPA/DHA)

  • EPA and DHA contribute to the normal function of the heart

 

At Opalbond we develop bespoke supplements and gummies ready for brands to take to market. With access to high-quality ingredients and partnerships with trusted manufacturers, we can help to create an innovative heart health supplement for your brand.