Gummies are the ‘fastest-growing supplement format’, according to latest trend reports. The market is currently experiencing an annual growth rate of 20% due to high consumer demand. Gummies are often described as a ‘fun’ and ‘convenient’ format, making it no surprise that growth into adult gummy supplements now means they take over 60% of the global market share, as adults favour quick and easy supplement formats. The current market size of the Gummy Vitamins and Supplement Market is USD 8.98 billion and predicted to reach USD 13.47 billion by 2032, representing the CAGR of 9.17% from 2026 onwards.

The extensive gummy market growth is in line with the predicted trends for 2026, as the supplement market becomes more innovative to meet consumer demand by containing different ingredients, for example adaptogens. Holistic wellness is becoming a key focus for consumers as they navigate how to look after their cognitive health and overall health by utilising different supplements to meet their needs.

What is Driving the Vast Gummy and Vitamin Supplement Market Growth?

Predominantly in 2026, there is a rising consumer focus on immunity, bone and digestive health, as consumers increase their awareness of health and wellbeing, and how they can improve their overall health themselves. This is also due to consumers desiring more personalised nutrition to cater to their needs and further their awareness of holistic wellness and how to heal from within, with a strong consumer focus on cognitive health and gut health.

As listed in Innova Market Insights 2026 Trends report, there is an increasing focus on plant-based products and consumers are gravitating towards these more. This is represented in the gummy and vitamin supplement market as there is an increased offering in vegan alternative products. Alongside plant-based product ‘desires’, consumers are turning their demand towards clean-label products, with a focus on gummies that offer natural colours, flavourings, naturally derived ingredients, and sugar-free alternatives.

Another key market driver is the increased consumer demand for convenient and functional products. Consumers are increasingly seeking supplements in easy-to-consume formats that fit seamlessly into their daily routines, while still delivering clear health benefits. Gummies meet this demand by offering a palatable and accessible alternative to traditional tablets and capsules, particularly for consumers who experience difficulty swallowing pills. In addition, multifunctional gummy formulations that combine vitamins, minerals and functional ingredients are gaining popularity, as consumers look to support multiple aspects of health such as immunity, energy and cognitive wellbeing through a single, convenient product.

What Are Potential Future Opportunities in the Gummy Supplement Market?

As consumers expectations evolve, the gummy supplement market presents significant opportunities for innovation. With rising technological advancements and a strong focus on personalised nutrition, consumers are looking at functional yet diverse supplement products. Gummies are developed to meet different needs in relation to age, gender and condition. For example, World Bank Projections predicts that 22% of the global population will be aged 60 years and above by 2030. This means that there is an increased demand for supplements that support immunity, joint health and cognitive support.

Future opportunities are also driven by consumer demand for tasty, convenient vitamin formats alongside the growing awareness of plant-based and clean-label products. This has led to the expansion of formulations using pectin as a plant-based gelling agent and the development of personalised adult-focused gummies, moving beyond the children and elderly market niche.

About Our Products

Opalbond offers a wide range of off-the-shelf gummies to cater for a range of needs and health claims. Our off-the-shelf range are ready to order and convenient for testing the market.

How our gummies cater towards the health demands of consumers today:

  • Multi Mushroom Gummies:

Our Multi Mushroom Gummies are perfect for supporting cognitive health, meeting the demands of older generations and remaining a convenient supplement format. The five types of mushrooms and Vitamin B6 within our gummies supports psychological function and a reduction in tiredness and fatigue.

  • Magnesium Gummies:

Magnesium contributes to the reduction of tiredness and fatigue as well as regulating mood and reducing anxiety. Our Magnesium Gummies are combined with Vitamin B6 and Zinc which contributes to normal immune system function and normal psychological function.

  • Elderberry, Vitamin C & Zinc Gummies:

These gummies assist the immune system by supporting various cellular functions and contribute to energy-yielding metabolism. Vitamin C also contributes to the reduction of tiredness and fatigue, which could support mind balance amongst generations.

  • Ashwagandha Gummies:

Ashwagandha is an adaptogen that aids anxiety and stress, which promote relaxation and supports cognitive health. These gummies are ideal for cognitive support and improving sleep to benefit overall wellbeing.