There is an increasing trend amongst consumers that links the mind and mood to physical performance. The correlation goes that the healthier and stronger a person’s mind and mood, the more likely they are to achieve peak performance during physical activity.

A consumer insight study has shown that, when purchasing mental focus supplements, 36% of consumers specifically purchase with the idea of enhancing physical performance. This is further evidenced through the 8.83% annual growth rate of sports nutrition product launches with mental and cognitive positioning.

Furthermore, as consumers are becoming more focused on their wellbeing, there is an increase in the functional nutrition market for supplements that support energy, muscle function and immune system function to aid performance. A study conducted by McKinsey claims that approximately 66% of Gen Z and Millennials purchased functional-nutrition products with health benefits in mind, representing the growing market trend for mental wellness and its relation to sports performance. The research reflects consumers are opting for ingredients such as mushrooms and adaptogens which can be found in a variety of our gummies.

Potential Barriers to Achieving Peak Performance

Improving cognitive health and function can aid physical performance by helping overcome barriers that prevent achieving peak performance.

Barriers include lack of energy, poor sleep quality and low motivation. These are all related to mind and mood, which may be improved by taking supplements that are designed to enhance normal cognitive function.

Attitudes towards exercise may directly influence performance. Within the survey, 62% of respondents described exercise as ‘self-care’. This may suggest increased motivation for this group to exercise as it forms part of their self-care ritual.

Prioritising exercise and fostering a positive mindset may help consumers to achieve peak physical performance levels. These consumers may also benefit from supplements to support cognitive health and energy levels.

Which Sports Nutrition Supplements are Considered Beneficial for Enhancing Mind and Mood in Relation to Performance?

Shilajit

Shilajit is a substance sourced from mountainous regions and may contribute to cognitive function with a range of natural benefits that studies reflect it may provide.

Our Shilajit Gummy is designed with cognitive health and boosting energy in mind, which perfectly correlates to enhancing performance through mindset. Combined with Vitamin B6, Vitamin B12 and Vitamin C means it may support a range of functions in relation to a reduction of tiredness and fatigue and normal psychological function. Our gummy also contains 20% Fulvic Acid that may prevent the build-up of tau proteins, playing an important role in cognitive health.

Ashwagandha

Ashwagandha is an ancient herb which has studies that show it may benefit cognitive health and reduce stress. It is classed as an adaptogen, a natural substance believed to help the body cope with physical and mental stress.

This adaptogen is combined with Lemon Balm, Chamomile and Lavender which support relaxation and sleep, helping to improve mental wellbeing for enhanced physical performance and recovery.

Multi Mushroom

Our Multi Mushroom Gummy includes 5 types of brain-boosting mushrooms: Lion’s Mane, Reishi, Maitake, Chaga and Shiitake. These mushrooms are thought to benefit cognitive health, and when paired with Vitamin B6, may support the reduction of tiredness and fatigue and psychological function.

This gummy is ideal for improving mind and mood to best support peak performance amongst consumers and athletes.