In a consumer survey conducted by Lumina Intelligence, when asked about their top health goals, 55.4% of respondents said ‘ageing in good health and longevity’. And when they were asked to rank these goals, ‘ageing in good health and longevity’ was ranked first.

With 80% of how we age being influenced by lifestyle factors, it is clear to say that longevity is a fast-growing consumer trend. Longevity focuses on how people can not only extend their lifespan, but also their quality of life by being as healthy as possible. While it is closely linked to healthy ageing, longevity goes deeper into things such as cellular health and metabolic optimisation. Longevity also focuses on functional benefits like: immunity, gut health, heart health, sleep and cognitive health.

Longevity Growth Drivers

Ageing Europe

With one of the world’s oldest populations, Europe is a key driving force behind the longevity trend. Around 21.3% of the European population is already over 65, and life expectancy is continuing to rise. This is fuelling interest in anti-ageing, preventative nutrition and cellular health.

In the UK, research suggests that men have an average life expectancy of 79 years and women have a life expectancy of 83 years, further supporting how consumers are seeking to maintain health and vitality.

Supplement use is already well-established in this region with 47% of European consumers reporting they regularly take supplements.

Preventative Health

Many people are choosing preventive health strategies over reactive healthcare for a number of reasons:

  • Consumers regularly take supplements as part of their preventative health habits
  • Digital access and high health literacy mean people research solutions and address concerns before problems arise
  • Cost pressures on healthcare prompted many people to take charge of their own wellbeing before seeking pharmaceutical solutions

Cellular Health and Biohacking

Consumers are interested in what’s happening inside their bodies at a cellular level. This goes deeper than surface-level wellness; it’s about influencing how well you age.

People understand how things like oxidative stress, inflammation, mitochondrial function, energy, cognitive function, and metabolic health markers affect how efficiently cells function and, in turn, affect ageing.

This is driving growth in supplements containing ingredients that support antioxidant activity, anti-inflammation, cognitive health, and mitochondrial support.

Proven Ingredients

There is significant demand for ingredients with science-backed benefits. When it comes to longevity supplements, consumers are looking for transparency and efficacy. According to Lumina Intelligence, proven health benefits are the number one driver for the adoption of products.

Cost is less of a concern for consumers purchasing longevity supplements as they see this aspect of health as something worth investing in. Clinically-backed ingredients signal:

  • Greater efficacy
  • More transparency
  • Increased confidence
  • More safety

Distrust is often a bigger obstacle than price, so supplements with shorter, recognisable ingredient lists are more likely to succeed.

Formulating Supplements for Longevity

At Opalbond we develop bespoke supplements and bespoke gummies ready for brands to take to market. With access to high-quality ingredients and partnerships with trusted manufacturers, we can help to create an innovative longevity supplement for your brand.

Ingredients that are popular for longevity supplements include

Vitamins & Minerals:

  • Vitamin D
  • Calcium
  • Magnesium
  • B-Vitamins (B1, B2, B6, Niacin, Folate)
  • Zinc

Cellular Energy & Mitochondrial Support:

  • CoQ10
  • Niacin
  • L‑Carnitine

Antioxidants & Inflammation:

  • Vitamin C
  • Vitamin E
  • Quercetin
  • Omega-3
  • Curcumin

Metabolic Health & Heart Function:

  • Green Tea Extract
  • Iron
  • Riboflavin
  • Vitamin K2