We live in a fast-paced world and maintaining a robust immune system is as important as ever. While the COVID-19 boom for immunity supplements has levelled out, there is still demand for innovation in this area as consumer health priorities shift.

Here we take a look at some of the popular trends shaping the new immunity supplement landscape.

 Immunity Trend Highlights

  • According to Innova Market Insights, 1 in 5 consumers are increasing the use of supplements to stay healthy, boost immunity and prevent diseases. Furthermore, Innova shared that immune health claims are leading the way for supplement launches.
  • General attitude towards immunity supplements has shifted. Consumers think about their long-term health more than simply responding to illness as people are trying to prevent getting ill in the first place. This is further driven by limited access to healthcare in some countries (Innova).
  • Consumers are drawn to supplements with dual that allow them to address multiple health concerns. Some examples include immunity plus sleep, immunity plus energy and immunity plus cognitive health.

A Holistic Approach to Immunity

Getting a good night’s sleep, staying hydrated and eating nourishing foods are some steps people are now taking to boost immunity alongside using supplements.

This new holistic approach is largely driven by the recognised connection between stress, poor sleep quality and immune health; the more stressed and tired you are, the lower your immunity.

Popular Immunity-Boosting Ingredients

  • Vitamin C – this vitamin plays an important role in supporting a healthy immune system and allows the use of the health claim: Vitamin C contributes to the normal function of the immune system.
  • Zinc – an important nutrient that helps the immune system and allows use of the health claim: Zinc contributes to the normal function of the immune system.
  • Vitamin D – this vitamin has a crucial role in promoting immune response and supplementation is advised for everyone, particularly during the winter months. It allows the use of the health claim: Vitamin D contributes to the normal function of the immune system.
  • Elderberry – naturally high in anthocyanins, Elderberry is associated with being one of the purple berries that supports the immune system because of its naturally high content of Vitamin C.

New Delivery Formats

New supplement formats have made consuming immune-boosting vitamins a more enjoyable experience. Popular supplements for immunity include:

At Opalbond we develop bespoke supplements and gummies ready for brands to take to market. With access to high-quality ingredients and partnerships with trusted manufacturers, we can help to create an innovative immune health supplement for your brand.

Our shelf-ready Elderberry, Vitamin C & Zinc Gummy is designed to support immune system function and promote general wellness. It contains Vitamin C & Zinc, which has EFSA-approved health claims for supporting the immune system. Elderberry is believed to have a naturally high Vitamin C content to support immunity.