Functional gummies have seen rapid growth in popularity recently thanks to social media and growing consumer knowledge. With solutions for a myriad of need states such as beauty, children’s health, weight loss, sports nutrition and more, there is a gummy for everyone.
It has been reported that the global gummy supplement market is worth $7.3bn and there is a predicted CAGR of 12.6% from 2020 to 2028 so this is a growing market worth tapping into.
Why are gummy supplements so popular?
Our Head of Business Development and Marketing, Cressida Cable leads our functional gummy development. She said: “Some consumers prefer this way of consuming vitamins and minerals as the association with food helps to make it feel like a more natural way of obtaining nutrients.
Gummies are also extremely beneficial for those who have difficulty swallowing tablets or capsules.”
Millennials and Gen Z are the most likely to be consuming gummies as these groups are always looking for new and innovative formats.
What gummies are consumers looking for right now?
According to data from Innova Market Insights, the top positionings for new gummy launches were:
- Immune health – 38%
- Brain/mood health – 23%
- Skin health – 21%
- Energy/stamina – 21%
- Children’s health – 18%
Innova also reported that the leading flavours of new gummy launches were fruit-based flavours with strawberry and orange being the most popular.
As listed by Innova, Immune health is a leading health concern for consumers right now with many feeling lasting anxiety from the global pandemic. When it comes to immunity gummies, popular ingredients include vitamin C, zinc and elderberry. Due to the association with vitamin C, people are often drawn to citrus flavours.
Apple cider vinegar gummies have benefitted from huge growth on social media platforms like TikTok. Right now, #applecidergummies and #applecidervinegargummies have a combined total of 105.6 million views on the social media platform. Google Trends has seen a massive uplift with interest spiking in June and July this year. Search volumes for apple cider vinegar gummies are currently over 18,000 searches per month so they’re certainly in the spotlight.
How Opalbond can help
At Opalbond we create, develop and deliver innovative private label products. We stock a range of low MOQ off-the-shelf gummies ready for you to launch to your customers. We’ve formulated and selected these gummies for their trending ingredients and relevant health claims.
From beauty, sports and children’s health, to everyday wellbeing, our range has a gummy for everyone!