Women’s health has seen significant growth in recent years, marking an exciting time for innovation.

Historically seen as a niche market focused on maternal health, new products are emerging to address broader health issues women experience, supporting them through all life stages.

Supplements lead the market, with Innova Market Insights noting that most new women's health products are in supplement formats rather than food and beverages.

Women are more informed about their health than ever before and are proactively prioritising their wellbeing. Social media has become a platform where women share information and experiences, helping them make more informed choices about health supplements.

Personalised Health Approach

Women are looking for supplements tailored to their specific needs and health concerns such as:

  • Emotional wellbeing – According to a report from FMCG Gurus, the number of women seeking to address stress and mental wellness has increased over the past two years. Women are looking for supplements to support mood, focus and relaxation levels which in turn will boost energy levels and sleep quality.
  • Cycle health – Many women are looking to adopt a more holistic approach to their wellbeing; herbal supplements to support menstrual cycles are growing in popularity. People are looking for natural solutions targeting PMS, pain and hormonal balance.
  • Menopause – It’s estimated in 2025, over 1 billion women globally will experience menopause and approximately 75% will have symptoms like night sweats, hot flashes and joint pain. Women are looking for supplements to help relieve symptoms and support them in all stages including perimenopause, menopause and postmenopause.
  • Beauty from within – Women are looking for beauty supplements that contain essential vitamins, minerals and antioxidants to help people feel good from the inside. Positionings like glowing skin, hydration, hair growth, and nail strengthening are popular.

Your Partner for Women’s Health Supplements

Popular ingredients for women’s health include:

Ingredient

EFSA Approved Health Claim

Calcium

  • Calcium helps to reduce the loss of bone mineral in post-menopausal women. Low bone mineral density is a risk factor for osteoporotic bone fractures

Calcium & Vitamin D

  • Calcium and vitamin D help to reduce the loss of bone mineral in post-menopausal women. Low bone mineral density is a risk factor for osteoporotic bone fractures

Folate

  • Folate contributes to maternal tissue growth during pregnancy

Docosahexaenoic acid (DHA)

  • Docosahexaenoic acid (DHA) maternal intake contributes to the normal development of the eye of the foetus and breastfed infants
  • Docosahexaenoic acid (DHA) maternal intake contributes to the normal brain development of the foetus and breastfed infants

Zinc

  • Zinc contributes to normal fertility and reproduction

Vitamin B6

  • Vitamin B6 contributes to the regulation of hormonal activity

 

At Opalbond, we work closely with your brand to create high-quality supplements and gummies for your customers. With access to premium ingredients and partnerships with trusted manufacturers, we can help create innovative women’s health supplements for your brand.